NDLI: Use of Mobile Technology Among Museum Visitors: A Case Study

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Use of Mobile Technology Among Museum Visitors: A Case Study

Content Provider	Semantic Scholar
Author	Taber, Meg Miller
Copyright Year	2014
Abstract	...........................................................................................................................................4 Introduction ......................................................................................................................................5 Hypotheses and Research Questions ...............................................................................................8 Literature Review.............................................................................................................................9 Mobile Technology and Art Museums .........................................................................................9 Technology Adoption by Visitors in Museums .........................................................................12 Technology Acceptance Model ..................................................................................................17 TAM and Mobile Technology ....................................................................................................18 Methods..........................................................................................................................................23 Participants .................................................................................................................................23 Procedure ....................................................................................................................................24 Design .........................................................................................................................................24 Results ............................................................................................................................................26 Discussion ......................................................................................................................................30 Limitations and Future Research ................................................................................................33 Conclusion ..................................................................................................................................35 References ......................................................................................................................................37 Appendix ........................................................................................................................................42 USE OF MOBILE TECHNOLOGY AMONG MUSEUM VISITORS 4 USE OF MOBILE TECHNOLOGY AMONG MUSEUM VISITORS: A CASE STUDY Name: Meg Miller Taber Department: Communication College: Liberal Arts Degree: Master of Science in Communication & Media Technologies Term Degree Awarded: Summer Session 2014 (2138) Abstract Museums have employed mobile modes of communication for decades: pamphlets and audio tours. The popularity of mobile technology prompted museums to integrate mobile experiences with personal devices. A survey collected information from the Memorial Art Gallery (MAG) email list to understand adoption of MAG’s mobile experience through the lens of the technology acceptance model to learn how perceived usefulness and perceived ease of use influence visitors use or intent to use MAGart 2.0. The study proposed two museum specific variables, MAG frequency of visitation and MAG engagement, to examine adoption of MAGart 2.0. Results suggest behavioral intention and actual use of MAGart 2.0 are positively related to perceived usefulness, perceived ease of use, MAG frequency of visitation, and MAG engagement.
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://scholarworks.rit.edu/cgi/viewcontent.cgi?article=9336&context=theses&httpsredir=1&referer=
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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