NDLI: Marketing Strategy and Competitive Positioning

Content Provider	Semantic Scholar
Author	Hooley, Graham Piercy, Nigel F. Nicoulaud, Brigitte
Copyright Year	2007
Abstract	Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://gutigo.ga/264.pdf
Alternate Webpage(s)	https://nickkohlschreibernews.com/marketing-strategy-and-competitive-positioning-over-million-titles-graham-j-hooley-nigel-piercy-brigitte-nicolaud.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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Indian Institute of Technology Kharagpur
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