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Plan estratégico de marketing para la empresa placacentro masisa de la ciudad de loja
| Content Provider | Semantic Scholar |
|---|---|
| Author | Ramón, Carrión Rocio, Yusabeth Del |
| Copyright Year | 2013 |
| Abstract | This thesis project called "STRATEGIC MARKETING PLAN FOR NOW PLACENTRO MASISA LOJA CITY", consists of determining a strategic marketing plan to promote the development and growth of the company under study, which was carried out starting to determine the sample size for the collection of important data by applying 327 external customer surveys and 33 to internal customers, plus an interview with the owner of the Organization Manager Mr. Augusto Guarnizo. In the letter "f" is determined, the external analysis and all factors that make it up, it analyzes Porter forces surrounding the company, up to the development of the evaluation matrix of external factors determining the opportunities and threats that the company, based on the information obtained establishes that the greatest opportunity that has the company's external environment is the "High consumption of chipboard in furniture manufacturing in general" and the biggest threat is "Desertion customers to other companies " Continuing, we proceed to develop the internal analysis that indicates the same strength of the company as among the most important to "own working capital" and its most significant weakness "lacks corporate mission and vision" After obtaining the most relevant aspects of both internal and external factors with EFE matrices that according to their analysis it is determined that the |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://dspace.unl.edu.ec/jspui/bitstream/123456789/6242/1/Yusabeth%20Del%20Roc%C3%ADo%20Carri%C3%B3n%20Ram%C3%B3n.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
