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Who do you trust ? Information Sharing , Privacy Concerns and Trust in an online Social Network
| Content Provider | Semantic Scholar |
|---|---|
| Author | Nayak, Avinash P. Souza, Raíssa Mariani De |
| Copyright Year | 2011 |
| Abstract | Individual privacy concerns and perceptions of trust are believed to play an important role underlying the establishment of online social relationships. Here we report on the findings of a survey administered to college students on their usage of a popular social network site, Facebook, which measured perceptions of trust, privacy concerns, and willingness to share information. We find that the mere perception of privacy, whether warranted or not, is enough to create trust. We also identify several dichotomies between users’ beliefs and behaviors, differences between online and offline social networking and between usage of the site by gender. We find that individuals reveal a tremendous amount of personal information on Facebook, which is typically accessible to all other users in their “network”. Moreover, 61% of the individuals surveyed who have a facebook account admitted to adding total strangers to their “friends” list, thus giving these strangers access to their personal information, which may have widespread consequences. In general, we find that a Facebook-style forum is an effective communication tool, which is gaining popularity as 66% of respondents reported using Facebook more than e-mail to communicate. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.ece.ucdavis.edu/~anayakpr/Facebook_Research/Explorations_APN.pdf |
| Alternate Webpage(s) | http://web.ece.ucdavis.edu/~anayakpr/Facebook_Research/Explorations_APN.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
