NDLI: E-marketing et textmining - Une application à l'analyse des opinions de consommateurs sur Internet

Content Provider	Semantic Scholar
Author	Gauzente, Claire
Copyright Year	2006
Abstract	The paper aims at delineating the potential advantage of textmining for marketing applications. Even if qualitative inquiry has also been a significant avenue in marketing studies, the information flow engendered by the penetration of Internet reveals the need of quantitative approaches to qualitative material. A case study is proposed focused on the analysis of consumer opinions about a antivirus product.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://lexicometrica.univ-paris3.fr/jadt/jadt2006/PDF/040.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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