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Evaluating Consumer Perceptions and Preferences for Pasture-Raised Pork in the Mississippi Delta of Arkansas
| Content Provider | Semantic Scholar |
|---|---|
| Author | Armah, Paul W. Kennedy, Donald |
| Copyright Year | 2000 |
| Abstract | This research provides baseline information about consumers' concerns, preferences, and market existence for pasture-raised pork in the Mississippi Delta area of Arkansas. Consumer preferences for pasture-raised pork are evaluated by examining the relationships between consumers' willingness to buy and their perception and acceptance of pasture-raised pork. The hypotheses were developed based on a market survey conducted during 1998. Using maximum-likelihood behavioral and demographic models, our results show consumer preferences drive the assured market that exists for pasture-raised pork in urban areas of the Delta among affluent, educated, health-conscious consumers who are prepared to pay a premium price for it. |
| Starting Page | 261 |
| Ending Page | 273 |
| Page Count | 13 |
| File Format | PDF HTM / HTML |
| Volume Number | 18 |
| Alternate Webpage(s) | http://ageconsearch.umn.edu/record/14714/files/18030261.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |