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Analisis Faktor-faktor Yang Meningkatkan Daya Saing Produk Ukm Makanan Ringan Di Kuningan
| Content Provider | Semantic Scholar |
|---|---|
| Author | Fitriani, Lili Karmela |
| Copyright Year | 2019 |
| Abstract | SMEs products in Kuningan district very diversed and dominated by the snack food products. This study was conducted to analyze the factors that shape the competitiveness of SMEs snacks in Kuningan. The research sample of 103 respondents of food entrepreneurs. Using multiple regression analysis. The results of the study explained that the factor of innovation and human resources has a positive influence on the competitiveness of products, while the technology and product excellence has no effect on the competitiveness of SMEs snacks in Kuningan . |
| File Format | PDF HTM / HTML |
| DOI | 10.25134/ijsm.v2i1.1854 |
| Volume Number | 2 |
| Alternate Webpage(s) | https://journal.uniku.ac.id/index.php/ijsm/article/download/1854/1431 |
| Alternate Webpage(s) | https://doi.org/10.25134/ijsm.v2i1.1854 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
