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Local, regional, or global? Geographic orientation and relative financial performance of emerging market multinational enterprises
| Content Provider | Semantic Scholar |
|---|---|
| Author | Banalieva, Elitsa R. Santoro, Michael D. |
| Copyright Year | 2009 |
| Abstract | Summary We extend the regional/global strategies literature by analyzing the relative performance of emerging market (EM) multinational enterprises (MNEs) based on their geographic orientation. We develop a framework showing that firms adopt three geographic orientations--local, regional, and global--and test our framework with the market penetration strategies (sales) of 701 MNEs from 28 EMs during 2000-2006. Our analysis shows that distinguishing among these three geographic segments is important, as not all of these geographic segments enhance firms' financial performance relative to their industry: a combination of local and global orientations enhances while regional orientation reduces the relative financial performance of EM MNEs. |
| Starting Page | 344 |
| Ending Page | 355 |
| Page Count | 12 |
| File Format | PDF HTM / HTML |
| DOI | 10.1016/j.emj.2009.04.001 |
| Volume Number | 27 |
| Alternate Webpage(s) | http://isiarticles.com/bundles/Article/pre/pdf/11540.pdf |
| Alternate Webpage(s) | https://doi.org/10.1016/j.emj.2009.04.001 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
