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Vers une typologie des outils de communication sur la responsabilité sociale de l'entreprise
| Content Provider | Semantic Scholar |
|---|---|
| Author | Duong, Quynh-Liên |
| Copyright Year | 2004 |
| Abstract | The social responsibility made irruption in the economic, political and social life. Firms are thus ineluctably led to react to this new requirement. The first response of many firms consists of an extension of the communication policy about their responsibility. In this paper, we explore firstly firm’s motivations for a communication strategy related to its social responsibility. We examine then detailed initiatives which they developed to adapt to these new problems. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://dolanca.free.fr/Seminaire/rse%20communication.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
