Kri̇z İleti̇şi̇mi̇ Yöneti̇mi̇, Sosyal Medya Ve Li̇derli̇k: 'baltimore Olaylari'nda Barack Obama Ve Hillary Clinton'in Twitter Mesajlarina Dai̇r Bi̇r İnceleme

Content Provider	Semantic Scholar
Author	Aslan, Pınar
Copyright Year	2015
Abstract	Oz Gunumuzde kriz iletisiminin en onemli ayagi haline gelmis olan sosyal medya yonetimi detayli ve titiz bir calisma gerektirmektedir. Hâlihazirda hassas bir mecra olan sosyal medya, kriz donemlerinde daha da hassas bir hal almaktadir ve kurumun en kucuk bir hatasi bile olumsuz tepkilere sebep olabilmektedir. Bu da krizin yeni krizler dogurmasina neden olacaktir. Kriz aninda sosyal medya yonetimi, ozellikle sahis bazindaysa liderlik ve guven konulariyla da yakindan ilgilidir.2014 yilinda Amerika Birlesik Devletleri’nde siyahi bir gencin silahsiz olmasina ragmen polis tarafindan oldurulmesiyle baslayan protestolar 2015 yilinda yasanan Freddie Gray olayi sonrasinda da devam etmis; halk tepkisini sokaklara dokulerek ve sosyal medyadan sorumlulari hedef alan mesajlar yayimlayarak gostermistir. Bu surecte ABD Baskani Barack Obama ve bir sonraki baskanlik secimlerinin muhtemel galibi olarak degerlendirilen Hillary Clinton da kendi Twitter sayfalarinda paylasimlarda bulunmustur ve bu paylasimlar farkli tepkiler almistir. Bu calisma, Obama’nin Baltimore olaylari sirasinda paylasimda bulunma konusunda gec kaldigi icin sayfasinda en guncel olan tweet’ine, sonrasinda Beyaz Saray Twitter hesabindan retweet yaptigi Ferguson aciklamasina ve Hillary Clinton’un Baltimore olaylarina dair tweet’ine gelen yorumlari degerlendirmektedir. Bu paylasimlara yapilan yorumlar kriz iletisimine dair onemli ipuclari sunmasi acisindan onemlidir. Calisma kapsaminda ele alinan tweet’ler krize dair algiya, gosterilen duygulara ve organizasyonun (veya bireyin) dis paydaslariyla iletisim kurma stratejilerine verilen tepkiye kodlanmistir. Sosyal medya iceriginin analiz edilmesi stratejik iletisim yonetimine dair onemli ipuclari elde etmemizi saglayacaktir. Anahtar Kelimeler: Sosyal Medya, Kriz Iletisimi Yonetimi, Liderlik CRISIS COMMUNICATION MANAGEMENT, SOCIAL MEDIA, AND LEADERSHIP: A STUDY ON TWEETS BY BARACK OBAMA AND HILLARY CLINTON DURING ‘BALTIMORE PROTESTS’ Abstract Social media has become a crucial part of the crisis communications and it is a concept that has to be handled as a detailed and meticulous process. Social media which is already a sensitive platform becomes even more sensitive during crises and even the smallest mistake may lead to negative outcomes. This would probably end up as a new crisis. Social media management during crises is closely linked to leadership and trust, especially if the social media account belongs to a person, not an organization. Protests which started when the police killed a colored citizen although he was not armed in Ferguson, the US in 2014, continued with the Freddie Gray unrest; people protested not only in streets but also on social media sending messages about the ones they held responsible. Meanwhile, both the US President Barack Obama and Hillary Clinton, the probable president-to-be in the next elections, have tweeted about this incident and they were responded differently. This study aims to analyze the reactions to Obama’s most up to date tweet during Baltimore protests (since he did not tweet directly about Baltimore during the protests), the White House tweet retweeted by Obama, and Hillary Clinton’s tweet on Baltimore incidents. Replies to these tweets are important as they present essential tips on crisis communication. The tweets analyzed in the study are categorized according to perception, emotions indicated and reactions to the communication strategies used by the organization (or the individual). Analyzing social media content may give us some crucial hints about strategic communication management. Keywords: Social Media, Crisis Communication Management, Leadership
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://cdn.istanbul.edu.tr/file/1CD58DF90A/9A70F8DB47234DE993A27127C31E664A?doi=10.17064/i%C3%BCifhd.87307
Alternate Webpage(s)	https://doi.org/10.17064/i%C3%BCifhd.87307
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article