NDLI: Challenges Facing the Horticultural Sector in Nairobi County, Kenya

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Challenges Facing the Horticultural Sector in Nairobi County, Kenya

Content Provider	Semantic Scholar
Author	Muthoka, Miriam N. Ogutu, Martin
Copyright Year	2014
Abstract	The horticultural sector contributes significantly to the economic development of many countries including Kenya. However, the sector faces numerous challenges that hinder its full contribution to most economies especially in the developing countries. This study was carried out to determine the key challenges facing the horticultural sector in Nairobi County, Kenya. The study made use of primary data, collected from the management and staff of thirty six horticultural fims in the County.The data was analysed using frequencies and measures of central tendcency such as mean, mode and standard deviation. The study established that horticultural export firms faced several challenges in their operations which hinder their effective performance in the sector. The key challenges include rivalry within the industry, competition for source of suppliers, competition for warehousing facilities, competition for channels of distribution, lack of departments for strategy implementation, threat of new entrants to the market, market dominance by strong competitors, unique products by the competitors, price wars within the industry, competitors’ wider branch network and lack of distribution networks. It is recommended that the management should device appropriate response strategies to address these challenges to ensure sustainable development of the horticultural sector in the County.
Starting Page	121
Ending Page	124
Page Count	4
File Format	PDF HTM / HTML
DOI	10.9790/0837-1925121124
Volume Number	19
Alternate Webpage(s)	http://www.iosrjournals.org/iosr-jhss/papers/Vol19-issue2/Version-5/Q01925121124.pdf
Alternate Webpage(s)	https://doi.org/10.9790/0837-1925121124
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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