Loading...
Please wait, while we are loading the content...
Similar Documents
Dynamique du Processus de Satisfaction du Consommateur en Situations Extrêmes: Quand le lien remplace le Bien
| Content Provider | Semantic Scholar |
|---|---|
| Author | Bourgeon, Dominique Cova, Bernard Christine, Petr |
| Copyright Year | 2006 |
| Abstract | “The dynamics of the consumer satisfaction process in extreme situations : When the link is more important than the thing !" Consumer satisfaction has been labeled a cornerstone of marketing on account of its significant strategic links with the firm’s profitability. This paper presents a phenomenological investigation of consumer satisfaction. Our research is aimed at developing a supplementary approach to satisfaction and to compare it with the dominant paradigm so as to propose extensions while showing the limitations of the existing theory. The first section examines the conceptual aspects and the theoretical background of the process of satisfaction. On the basis of our results, the second section confirms that satisfaction could be conceptualized as a dynamic and sequential process. In addition our results highlight the importance of the social dimension in this process. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://crego.u-bourgogne.fr/images/stories/jrmb/JRMB11-2006/Bourgeon%20Cova%20et%20Petr.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
