Loading...
Please wait, while we are loading the content...
Similar Documents
Multichannel Challenges of Finnish Retailers
| Content Provider | Semantic Scholar |
|---|---|
| Author | Samarhan, Hamit |
| Copyright Year | 2015 |
| Abstract | The present research attempted to explore the challenges Finnish retailers face in their multichannel business environments. The study aimed to reveal what types of challenges Finnish retailers confront in managing of their multiple channels and in providing a seamless multichannel customer experience. The research sought to find out the ways of overcoming multichannel challenges. The theoretical background of the thesis was based on the concept of multichannel retailing. The empirical part of the thesis was conducted with the help of a qualitative research method. The data collection method for this study was an expert interview. Three expert interviews with the representatives of Finnish retailing companies operating in ICT sector were conducted. The retailers were asked questions related to the challenges they face in their multichannel retailing. The research results showed that retailers deal with such challenges as channel integration, channel migration, direct to consumer and changing role of brick-and-mortar store. The study explored the ways Finnish retailers overcome the challenges of multichannel retailing. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://www.theseus.fi/bitstream/handle/10024/103689/thesis_hamitsamarhan_final_0612.pdf?isAllowed=y&sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
