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Recruiting Probability Samples for a Multi-Mode Research Panel with Internet and Mail Components
| Content Provider | Semantic Scholar |
|---|---|
| Author | Rao, Kumar Nagaraja Kaminska, Olena McCutcheon, Allan L. |
| Copyright Year | 2010 |
| Abstract | Survey response rates have been declining over the past several decades, particularly for random-digit-dialing (RDD) telephone surveys (see de Leeuw and de Heer 2002; Steeh 1981). This trend af- fects research panels such as the Gallup Panel, which uses RDD methodology to recruit its members. If significant improvements in pan- el recruitment response rates are to be achieved, new approaches must be considered. This paper presents the findings of a mail and telephone mode experiment conducted by the Gallup Panel to analyze the individ- ual and combined effects of incentives, advance letters, and follow-up telephone calls on the panel recruitment response rate. Study results in- dicate that the mail recruitment approach nets a higher panel response rate, and that the cost-effectiveness of the mail recruitment approach is significantly greater than the telephone recruitment approach. Study re- sults also suggest that the advance letter, incentive, and telephone follow-up conditions all have independent, positive influences on the response rate; and that the groups that receive an advance letter, that receive incentives, and that receive a follow-up telephone call have higher panel recruitment response rates than the control group. |
| Starting Page | 68 |
| Ending Page | 84 |
| Page Count | 17 |
| File Format | PDF HTM / HTML |
| DOI | 10.1093/poq/nfp091 |
| Volume Number | 74 |
| Alternate Webpage(s) | https://www.bebr.ufl.edu/sites/default/files/Recruiting%20Probability%20Samples%20for%20a%20Multi-Mode%20Research%20Panel%20with%20Internet%20and%20Mail%20Components.pdf |
| Alternate Webpage(s) | https://doi.org/10.1093/poq%2Fnfp091 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
