NDLI: Tüketi̇ci̇leri̇ Hedoni̇k Alişveri̇şe Yönelten Nedenler: İstanbul Ve Erzurum İlleri̇nde Karşilaştirmali Bi̇r Araştirma

Please wait, while we are loading the content...

Tüketi̇ci̇leri̇ Hedoni̇k Alişveri̇şe Yönelten Nedenler: İstanbul Ve Erzurum İlleri̇nde Karşilaştirmali Bi̇r Araştirma

Content Provider	Semantic Scholar
Author	Ünal, Sevtap Ceylan, Cem
Copyright Year	2008
Abstract	Gunumuzun modern tuketim toplumlarinin en belirgin ozelliklerinden birisi tuketim olgusunun duygusal boyutunun daha cok one cikmasidir. Urun ve markalarin sembolik anlamlari rekabet avantaji saglamada en onemli araclardan birisi haline gelmistir. Tuketiciler, sadece sorunlarina maksimum fayda bulmaya calisan rasyonel problem cozuculer olarak gorulmemektedirler. Ihtiyaclarini gidermenin yani sira, tuketim deneyiminden haz almaya calismaktadirlar. Bu nedenle hedonik (hazci) tuketim daha cok inceleme konusu olmaya baslamistir. Ayni zamanda tuketicilerin haz alacaklari alisverislerden beklentileri de farklilik gostermektedir. Bu nedenle tuketicilerin hangi nedenlerle hedonik alisverise yoneldiklerini belirlemek, bu davranislarini cozumleme ve beklentilerine cevap vermede onemli bir yere sahiptir. Bu calismada Istanbul ve Erzurum illerinde yasayan tuketicileri hedonik alisverise yonelten nedenler karsilastirilmaya calisilmistir. Arastirma sonucunda farkli illerde yasayan tuketicileri hedonik alisverise yonelten nedenler degismektedir.
Starting Page	265
Ending Page	283
Page Count	19
File Format	PDF HTM / HTML
DOI	10.16951/iibd.87060
Alternate Webpage(s)	https://dergipark.org.tr/download/article-file/30205
Alternate Webpage(s)	https://doi.org/10.16951/iibd.87060
Volume Number	22
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in