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Influence Of Customer Experience Management On Market Performance Of Multinational Insurance Companies In Kenya
| Content Provider | Semantic Scholar |
|---|---|
| Author | Maundu, Catherine M. |
| Copyright Year | 2018 |
| Abstract | ....................................................................................................................... v TABLE OF CONTENTS................................................................................................... vi LIST OF TABLES ............................................................................................................. ix CHAPTER ONE: INTRODUCTION ................................................................................ 1 1.1 Background of the Study ............................................................................................. 1 1.1.1 Concept of Customer Experience Management.................................................... 3 1.1.2 Market Performance ............................................................................................ 4 1.1.3 Insurance Companies in Kenya............................................................................ 5 1.2 Research Problem ................................................................................................... 6 1.3 Research Objective ................................................................................................. 9 1.4 Value of the Study....................................................................................................... 9 CHAPTER TWO: LITERATURE REVIEW.................................................................. 10 2. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://erepository.uonbi.ac.ke/bitstream/handle/11295/106216/Maundu_Influence%20Of%20Customer%20Experience%20Management%20On%20Market%20Performance%20Of%20Multinational%20Insurance%20Companies%20In%20Kenya.pdf?isAllowed=y&sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |