NDLI: Effect of E-Service Quality on Customer Online Repurchase Intentions.

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Effect of E-Service Quality on Customer Online Repurchase Intentions.

Content Provider	Semantic Scholar
Copyright Year	2012
Abstract	Effect of E-service Quality on Customer Online Repurchase Intentions In the early years of online retailing, having an online presence and low prices were believed to be key drivers of success. More recently, electronic service quality has become essential as an online marketing strategy. Online stores provide higher service quality to create online customer loyalty, improve customer satisfaction, and keep a lasting competitive advantage. According to the literature review, service quality is an important instrument of developing a competitive advantage in e-business. It is one of the most critical factors for maintaining long-term relationships with customers, building customer loyalty, and encouraging repeat purchases (Li & Suomi, 2007). Therefore, service quality has become a significant factor in determining the success or failure of an online business by influencing online customer shopping experiences and has a greatly effects both online customer satisfaction and customer loyalty. However, most past studies focused on the relationship between e-service quality, e-satisfaction and online purchase intentions. No empirical studies have explored the relationship between e-service quality and online repurchase intentions. In other words, this research investigated the potential for future online purchases by the customers significantly contributing to the research knowledge
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://spiral.lynn.edu/cgi/viewcontent.cgi?article=1214&context=etds
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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