NDLI: El Patrimonio Mundial a través de las redes sociales del "II Congreso Internacional de buenas prácticas en Patirmonio Mundial: personas y comunidades"

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El Patrimonio Mundial a través de las redes sociales del "II Congreso Internacional de buenas prácticas en Patirmonio Mundial: personas y comunidades"

Content Provider	Semantic Scholar
Author	Sánchez, Jaime Almansa Corpas, Nekbet Germán, Sonia Alonso, Naomi Aragoneses, J. Huerta Bazaco, Laura Fernández, Ismael Ahamdanech Galán, Elena Lorente García, Raquel Lucena González, Ana Serrano Harto, Ana Navarrete, Claudia Lucero Amaro Palomero, Guillermo Pascual, Beatriz Sánchez, Daniel O. Cruz, Morgana Santa Vergara, Mar
Copyright Year	2015
Abstract	One of the main aims in the organization of the conference was the development of a communication strategy through social media, which could allow us to interact with an audience larger than just the assistants to the conference, also doing it along the time since the beginning of the call for papers to the end of the conference itself and beyond. In order to do that, we started four platforms: Facebook, Twitter, Blogger and YouTube.While Facebook and Twitter worked mainly as tools to share content, the task of the team was to create original content to be added to the common information of the conference, in order to build loyalty in our audience. Blogger and YouTube were the tools for that. Besides opinion pieces and interviews, we uploaded videos of people from all around the world encouraging people to come to the conference and reflecting on its themes. A fundamental task of the team has been to collect and share news from newspapers from different countries, writing about World heritage. Due to the effort of this duty, we decided to use these resources to research on the information trends about World Heritage from a transnational perspective. After two months of work, we are getting over every goal set, and we hope to present one more of the experiences of interaction and engagement from World Heritage. The poster will consist on a cluster of specific works where we will show different aspects about the project, on the one side about engagement in our social networks, and on the other side about the results of our press analysis.
Starting Page	1071
Ending Page	1087
Page Count	17
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://eprints.ucm.es/41840/1/PatrimonioMundialRedesSociales.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in