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Communicating during crisis: Use of blogs as a relationship management tool☆
| Content Provider | Semantic Scholar |
|---|---|
| Author | Sweetser, Kaye D. Metzgar, Emily T. |
| Copyright Year | 2007 |
| Abstract | Using a post-test only experimental design with control group, this study investigated the impact of blogs on relationship management during a crisis. Participants (N = 109) were exposed to a personal blog (n = 45), organizational blog (n = 46), or control (n = 18). Results indicate blogs impact the perception of the level of crisis an organization experiences. Additionally, relationships created through blogs impact the perception of crisis. Use and credibility were also investigated. |
| Starting Page | 340 |
| Ending Page | 342 |
| Page Count | 3 |
| File Format | PDF HTM / HTML |
| DOI | 10.1016/j.pubrev.2007.05.016 |
| Volume Number | 33 |
| Alternate Webpage(s) | http://www.kayesweetser.com/wp-content/uploads/2007/08/sweetser-metzgar-2007.pdf |
| Alternate Webpage(s) | https://doi.org/10.1016/j.pubrev.2007.05.016 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
