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Innovation Strategies Adopted by Equity Bank Ltd Presented By:
| Content Provider | Semantic Scholar |
|---|---|
| Author | Gathai, Elizabeth Kabete Ub M. |
| Copyright Year | 2016 |
| Abstract | Innovation is management discipline, which focuses on the organization's mission, searches for unique opportunities, determines whether they fit the organization's strategic direction, defines % the measures for success, and continually reassesses opportunities (Gaynor, 2002). Gaynor (2002) commented that innovation does not require genius, but it does require a system-wide dedication to pursue unique opportunities Drucker (1998) is very explicit in stating that innovation is work rather than genius, successful innovation requires hard, focused, and purposeful work This study sought to establish innovative strategies adopted by equity bank, to determine organizational and technological factors affecting adoption of innovative strategies at equity bank and to establish the Challenges and key success factors to adoption of innovative strategies at equity bank The study used a case study design This was because study seeks to identify the innovative strategies at Equity Bank, a case study design was deemed the best design to fulfill the objectives o f the study, primary data was collected using an interview guide and the respondents targeted were senior managers and heads of finance, risk management, information technology . operations, human resources, marketing, product developemnet treasury ,admisration , communications ,Credit alternative delivery channels compliance and audit,special projects and trade finanace departments Data was then analysed useng content analysis. From the findings, the study found that for Equity Bank to improve its performance, it adopted some innovative strategies use of technology to break geographical barriers [ATM, Points of Sale, Eazy24/7, Agency model -HSNP], use o f staff who understand culture, language and values of the people they serve to break cultural and language barrier [posting staff to their native areas], creating and nurturing strong customer tailored products, environmental analysis and response to changes, aggressive marketing campaign .creating loyalty of the stakeholders and leveraging on technology to create innovative delivery channels |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://erepository.uonbi.ac.ke/bitstream/handle/11295/23628/Gathai_%20Innovation%20Strategies%20Adopted%20By%20Equity%20Bank%20Ltd.pdf?isAllowed=y&sequence=3 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
