A Cadeia De Suprimentos Integrada Como Ferramenta De Melhoria No Processo De Reposição De Produtos Em Supermercados: O Caso Do Supermercado Caitá

Content Provider	Semantic Scholar
Author	Giovine, Humberto
Copyright Year	2016
Abstract	Retailers in Brazil, following a world trend, took a characteristic of concentration in large networks. This phenomenon is seen especially in the grocery sector dominated brands such as Sugar Loaf Networks, Carrefour, Sonae, Sendas. However despite its gigantism these companies suffer from the effects of competition, technological developments, and especially the difficulty in maintaining an efficient process of replacing products on the shelves. This article studies the Supermarkets Caita replacement cycle, its flaws, forms of instruction, and the importance of an integrated supply chain as a facilitator in this process and competitive advantage factor. We used the interview methodology, literature and internet searches. This research will enable a better understanding of the replacement products in the retail process, the need for integration of its supply chain in order to eliminate the problems encountered, and the importance of this integration for the optimization of customer service.
Starting Page	56
Ending Page	64
Page Count	9
File Format	PDF HTM / HTML
Volume Number	2
Alternate Webpage(s)	http://e-revista.unioeste.br/index.php/gestaoedesenvolvimento/article/download/13574/10207
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article