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Traditonal Commerce versus E-commerce: a Comparative Analysis
| Content Provider | Semantic Scholar |
|---|---|
| Author | Mureşan, Carmen Maria |
| Copyright Year | 2019 |
| Abstract | This article aims at underlying the differences between traditional commerce and e-commerce, presented by means of the comparative analysis we have conducted. The marketing research applied by us for this purpose has been based on a non-random sampling method, taking into consideration the subjects’ accessibility to the online environment, while the survey has been our research method and we have used a questionnaire, as a research tool. The results obtained have also shown us the buying power of the products in the online environment, which is the most accessed online product category, what method do the customers prefer when it comes to online payments, which is the value they are willing to pay online and whether they trust such payments and how much do the commercials influence their decision. This research is a helpful tool that shows the stage of the online buying process in Romania, from the customer point of view |
| File Format | PDF HTM / HTML |
| Volume Number | 61 |
| Alternate Webpage(s) | https://atna-mam.utcluj.ro/index.php/Acta/article/download/1064/992 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
