NDLI: A Noção De Pré-construído E Seus Desdobramentos No Processo Criativo Do Discurso Publicitário

Content Provider	Semantic Scholar
Author	Hansen, Fábio
Copyright Year	2010
Abstract	Cette etude explore le processus creatif de la publicite dans une perspective discursive, convergeant vers une reflexion sur la presence de l'autre comme constitutive de la construction du sens dans ce processus. La these soutenue ici, a partir de l´observation de ce fonctionnement discursif, c´est que l’autre s’y introduit sous la forme de preconstruit et cela est atteste a travers la memoire discursive. A partir de l'analyse du discours publicitaire, nous avons constate que son processus de production est moule sur chacun des differents moments discursifs de ce processus et chacun y fonctionne en tant que preconstruit par rapport a l´autre, reliant preconstruits et construits .
File Format	PDF HTM / HTML
DOI	10.22456/2238-8915.28644
Volume Number	24
Alternate Webpage(s)	http://www.ufrgs.br/analisedodiscurso/anaisdosead/4SEAD/SIMPOSIOS/FabioHansen.pdf
Alternate Webpage(s)	https://seer.ufrgs.br/index.php/organon/article/download/28644/17323
Alternate Webpage(s)	https://doi.org/10.22456/2238-8915.28644
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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