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Marketing y medio ambiente: una aproximación a la situación de la industria española
| Content Provider | Semantic Scholar |
|---|---|
| Author | Fraj, Elena Martínez, Eva Matute, Jorge |
| Copyright Year | 2011 |
| Abstract | This paper aims to approach to the reality of the environmental marketing in the Spanish industry, identifying, on the one hand, the most salient green pract... |
| Starting Page | 156 |
| Ending Page | 183 |
| Page Count | 28 |
| File Format | PDF HTM / HTML |
| Volume Number | 3 |
| Alternate Webpage(s) | https://journals.ucjc.edu/index.php/ubr/article/download/805/931 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |