NDLI: The Effect of Perceptions Regarding Festivals on Festival Loyalty: The Case of Ayder Kardan Adam Festival

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The Effect of Perceptions Regarding Festivals on Festival Loyalty: The Case of Ayder Kardan Adam Festival

Content Provider	Semantic Scholar
Author	Seçilmiş, Cihan Yilmazdoğan, And O. Can
Copyright Year	2016
Abstract	-Festivals contribute to cities, regional development in cities and their recognition and branding. Festivals which are organized regularly become traditional and thus, cities where these festivals are held become more popular and gain economic and social benefits. Also festivals are powerful instruments to attract tourists in low seasons, to raise awareness regarding destinations and create positive images regarding destinations. However, it is supported with much research that festival satisfaction is an important factor on festival loyalty. With this regard, the aim of this research is to determine the relationships between perceptions of festival participants,their perceived value, satisfaction and festival loyalty in the context of the Ayder Kardan Adam Festival. For this purpose, face to face surveys have been conducted with 219 festival participants who participate in the 9th Kardanadam Festival at Ayder, Rize. First, validity and reliability tests wereconducted and then correlation and regression analyses were conducted. According to results of the analyses, statistically significant relationships between the perceptions of the participants regarding Ayder Kardan Adam Festival, the perceived festival value, satisfaction and festival loyalty. These findings can contribute to the researchers’ and practitioners’ understanding of festival participants’ behaviours and designing future festivals more effectively.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://iosrjournals.org/iosr-jhss/papers/Vol.%2021%20Issue12/Version-2/H2112024955.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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