NDLI: Modeling the demand for alcoholic beverages and advertising specifications

Please wait, while we are loading the content...

Modeling the demand for alcoholic beverages and advertising specifications

Content Provider	Semantic Scholar
Author	Lariviere, E. W. LaRue, Bernard Chalfant, James A.
Copyright Year	2000
Abstract	In this paper, the demand for beer, wine, spirits and soft drinks in Ontario is modeled in two parts: an equation is specified to endogenize group expenditures and a demand system is set up to allocate budgeted group expenditures across ,types of beverages. Advertising is allowed to influence both the level of group expenditures and its allocation. Three popular advertising specifications are compared using the ]-test and the likelihood dominance criterion. Even though all three specifications fitted well according to standard criteria, the calculated expenditure, price and advertising elasticities were sensitive to the manner with which advertising is specified. This clearly highlights the need to rely on a sound criterion to identify a dominant specification. From the identified dominant specification, we found that advertising has very subtle effects on expenditures on alcoholic beverages (group and individual beverages). Thus, advertising is not effective in enlarging markets and this suggests that firms (especially breweries) use advertising to compete in zero-sum market share games. From a public policy perspective, our results are comforting but future research should investigate whether the neutral effect of advertising on aggregated expenditures hide substantial offsetting changes in the drinking habits of individuals. © 2000 Elsevier Science B.V. All rights reserved.
Starting Page	147
Ending Page	162
Page Count	16
File Format	PDF HTM / HTML
DOI	10.1111/j.1574-0862.2000.tb00014.x
Alternate Webpage(s)	https://ageconsearch.umn.edu/record/175382/files/agec2000v022i002a006.pdf
Alternate Webpage(s)	http://directory.umm.ac.id/Data%20Elmu/jurnal/A/Agricultural%20Economics/Vol22.Issue2.Mar2000/1409.pdf
Alternate Webpage(s)	https://doi.org/10.1111/j.1574-0862.2000.tb00014.x
Volume Number	22
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

Central Library (ISO-9001:2015 Certified)
Indian Institute of Technology Kharagpur
Kharagpur, West Bengal, India | PIN - 721302

See location in the Map
03222 282435
Mail: support@ndl.gov.in

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in