NDLI: Factors Influencing Consumer Actual Online Buying

Content Provider	Semantic Scholar
Author	Iosr, Journals Tasweer, Ul Hassan
Copyright Year	2015
Abstract	This study investigates the factors that influence actual online buying of customers by collecting data from 250 customers who use online buying for shopping. Researchers investigate the impact of self efficacy, brand image and social brand communication on actual online buying by using regression analysis which was backed up by positive relationships between all mentioned variables. The results of the study showed that social brand communication, brand image, and self efficacy have a significant influence on online buying of customers. The results showed that due to the change in technology, and diligence of organizations for consumers is successful to make them confident for online buying. The limitations and recommendations are also revealed in the end.
File Format	PDF HTM / HTML
DOI	10.6084/m9.figshare.1452806.v1
Alternate Webpage(s)	http://www.iosrjournals.org/iosr-jbm/papers/Vol17-issue6/Version-2/I017625661.pdf
Alternate Webpage(s)	https://doi.org/10.6084/m9.figshare.1452806.v1
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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