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Consuming Canada: How fashion firms leverage the landscape to create and communicate brand identities, distinction and values
| Content Provider | Semantic Scholar |
|---|---|
| Author | Brydges, Taylor Hracs, Brian J. |
| Copyright Year | 2018 |
| Abstract | In the increasingly global and competitive fashion industry, firms are adopting a variety of strategies to generate value and brand loyalty. While some emphasise the quality of material elements su ... |
| Starting Page | 108 |
| Ending Page | 118 |
| Page Count | 11 |
| File Format | PDF HTM / HTML |
| DOI | 10.1016/j.geoforum.2018.01.022 |
| Volume Number | 90 |
| Alternate Webpage(s) | http://isiarticles.com/bundles/Article/pre/pdf/84745.pdf |
| Alternate Webpage(s) | https://doi.org/10.1016/j.geoforum.2018.01.022 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
