NDLI: Rocketing into your daily life : Life magazine, the postwar advertising revolution, and the selling of the United States space program, 1957-1966

Content Provider	Semantic Scholar
Author	Cicero, Michelle Elizabeth
Copyright Year	2009
Abstract	From 1957 to 1966, Life magazine had significantly more advertisements with space imagery than Ladies Home Journal, Reader’s Digest, or Popular Science magazines. These advertisements were placed in Life magazine instead of others because Henry Luce, creator and editor, used his magazine to support the Cold War. Luce’s adamant views inspired NASA to promote the space program in Life’s pages, which in turn, stirred public support for governmental officials who supported the space program, all of which convinced advertisers that Life magazine was the most effective medium for the placement of advertisements that used space imagery. The data was collected by looking at all issues of Life, Ladies Home Journal, Reader’s Digest, and Popular Science from 1957 through 1966.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://libres.uncg.edu/ir/uncw/f/cicerom2007-1.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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