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Social Media Incumbent Advantage: Barack Obama's and Mitt Romney's Tweets in the 2012 U.S. Presidential Election Campaign
| Content Provider | Semantic Scholar |
|---|---|
| Author | Enli, Gunn Sara Naper, Anja Aaheim |
| Copyright Year | 2016 |
| Abstract | Introduction Recent US presidential campaigns have been symbolic for social media and politics on a global scale. In particular, the 2008 Obama campaign marked a shift from the old paradigm of information dissemination and persuasion via the mass media to a new paradigm of controlled interactivity via digital media (Stromer-Galley 2014:14). The social media element of the 2008 Obama campaign became a global phenomenon, and inspired politicians and staffers around the world to engage with voters through user-generated content and interactive features. |
| Starting Page | 364 |
| Ending Page | 378 |
| Page Count | 15 |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://www.duo.uio.no/bitstream/handle/10852/55790/Social_Media_Incumbent_Advantage_Barack.pdf?isAllowed=y&sequence=2 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |