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Language Strategies in Multinational Corporations: A Cross-sector Study of Financial Service Companies and Manufacturing Companies
| Content Provider | Semantic Scholar |
|---|---|
| Author | Sanden, Guro Refsum |
| Copyright Year | 2016 |
| Abstract | As the existence of a common language is a precondition for most types of communication, the question of how multinational corporations (MNCs) manage language and linguistic diversity is something that scholars from different academic disciplines have taken an interest in. Almost two decades have passed since Marschan, Welch and Welch published their 1997 paper titled “Language: The forgotten factor in multinational management”, a paper which marks the beginning of a string of language-sensitive research in international business and management. Over the, years a number of studies have examined language and communication in a variety of different organizations and contextual frameworks (see Brannen, Piekkari & Tietze, 2014; Piekkari & Tietze, 2011; Piekkari & Zander, 2005). Indeed, with the increasing focus on language in recent years, one could even argue that as far as international business and management research goes, language is the new culture. |
| Starting Page | 18 |
| Ending Page | 21 |
| Page Count | 4 |
| File Format | PDF HTM / HTML |
| Volume Number | 16 |
| Alternate Webpage(s) | http://documents.aib.msu.edu/publications/insights/v16n3/v16n3_Article6.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
