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Evolution technologique et qualité:Impact de l'utilisation des sites Web sur la qualité perçue en magasin
| Content Provider | Semantic Scholar |
|---|---|
| Author | Rolland, Sylvie |
| Copyright Year | 2005 |
| Abstract | Based on consumer behaviors in multichannel distribution literature and academic studies on the Internet, this article focuses on how the use of the web site may influence the consumer's perception of quality in-store. This research highlights the need to redefine quality parameters taking into account the development of multichannel distribution, especially the development of Web sites. |
| Starting Page | 40 |
| Ending Page | 40 |
| Page Count | 1 |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://halshs.archives-ouvertes.fr/file/index/docid/143042/filename/AFM_05.pdf |
| Alternate Webpage(s) | https://halshs.archives-ouvertes.fr/halshs-00143042/document |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
