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How to keep your customers.
| Content Provider | Semantic Scholar |
|---|---|
| Author | Quellmalz, Alan |
| Copyright Year | 2003 |
| Abstract | One of our conclusions is that individual customers have very different expectations and needs. By treating each situation exactly the same, an organization will perhaps delight one customer while disappointing another. CUSTOMER LOYALTY GROWS THROUGH POSITIVE MEMORIES Strategically managing each customer’s experience to create a positive memory is perhaps the most important ingredient in cultivating customer loyalty. To successfully manage customer relationships and achieve high levels of customer loyalty, organizations are learning that they not only have to focus on managing customer experiences, but they also have to rethink managerial priorities and how to drive their quality improvement efforts. |
| File Format | PDF HTM / HTML |
| PubMed reference number | 12772353 |
| Journal | Medline |
| Volume Number | 39 |
| Issue Number | 3 |
| Alternate Webpage(s) | http://elavateglobal.com/vn/wp-content/uploads/2012/04/How-to-Keep-Your-Customers.pdf |
| Journal | Michigan health & hospitals |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
