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Vers la transformation digitale de la fonction marketing dans les PME algériennes: Cas du MARKITOR et FCSCA
| Content Provider | Semantic Scholar |
|---|---|
| Author | Hela, هالة ديواني Diouani Amel, أمال قراع Graa Mohamed, محمد شهيدي Chahidi |
| Copyright Year | 2018 |
| Abstract | This paper proposes a comparative study between two Algerian SMEs using a qualitative analysis of their websites data as well as their pages on social networks. The results obtained indicate that the websites the SMEs studied focus only on relationship applications and basic information applications. Moreover, social networks -precisely the most popular social network in Algeria Facebookis less used by Algerian SMEs, this is justified by their limited presence and lack of communication on social networks. |
| Starting Page | 483 |
| Ending Page | 495 |
| Page Count | 13 |
| File Format | PDF HTM / HTML |
| Volume Number | 11 |
| Alternate Webpage(s) | http://dspace.univ-msila.dz:8080/xmlui/bitstream/handle/123456789/18787/Vers%20la%20transformation%20digitale%20de%20la%20fonction%20marketing%20dans%20les%20PME%20alg%C3%A9riennes_%20Cas%20du%20MARKITOR%20et%20FCSCA.pdf?isAllowed=y&sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |