Loading...
Please wait, while we are loading the content...
Similar Documents
Social Capital on Consumer Knowledge-Sharing in Virtual Brand Communities: The Mediating Effect of Pan-Family Consciousness
| Content Provider | Semantic Scholar |
|---|---|
| Author | Zhang, Jiemei Zhu, Qingbo Wang, Yupei |
| Copyright Year | 2019 |
| Abstract | Literature investigating social capital theory and Chinese family culture suggests that social capital exists in virtual brand communities, bringing convenience to members, contributing to the cultivation of pan-family consciousness, and affecting consumer knowledge-sharing. In this study, we considered members of virtual brand communities as the research subjects, then analyzed the data using SPSS19.0 and AMOS21.0. We showed that network density, shared language, and shared vision of social capital have a positive impact on pan-family consciousness. This, in turn, had a positive influence on knowledge-sharing, thus playing an intermediary role between cognitive capital and consumer knowledge-sharing. |
| Starting Page | 339 |
| Ending Page | 339 |
| Page Count | 1 |
| File Format | PDF HTM / HTML |
| Volume Number | 11 |
| Alternate Webpage(s) | https://res.mdpi.com/sustainability/sustainability-11-00339/article_deploy/sustainability-11-00339.pdf?attachment=1&filename= |
| Alternate Webpage(s) | https://doi.org/10.3390/su11020339 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
