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Estratégia e prática de responsabilidade social corporativa : um estudo de caso no setor químico
| Content Provider | Semantic Scholar |
|---|---|
| Author | Pereira, Jacqueline Lopes |
| Copyright Year | 2009 |
| Abstract | LOPES Jacqueline, Practical and strategy of corporative social responsibility: a study of case in the chemical sector. Rio de Janeiro, 2009. Dissertation (Executive Master in Enterprise Management) – Brazilian School of Public Administration and Companies – Getulio Vargas Foundation, Rio de Janeiro, 2009. Until the decade of 1980 the debates of the strategy area were not interested in social issues of the great companies. The globalization incited the competition and the competitiveness between the companies. However, even in a competitive market, some companies don’t stop investing in the social area, either for philosophy or marketing. These companies want to help improve the environment and contribute positively to stakeholders, competitors, non-governmental organization and society. The speech of these companies is the preservation of the environment and the social emancipation. This research used a critical approach (social focus) in contrast with economic approach (mainstream), to understand how professionals elaborate and use CSR strategies, highlighting if there is predominance of the critical contents and/or mainstream. For that purpose, it was elaborated a case study in a company who declares corporate social responsibility strategy as its core business. From the revision of literature and through data collected with internal controlling, former-employees, Nongovernmental Organizations, among others, this thesis triad to understand how companies deal with the social and economic dichotomy in CSR strategies. As a result it was showed that it is possible to generate economic and social value for shareholders and stakeholders, where the mainstream and the social approach (using the principles of the Critical Management Studies) can coexist of an interdependent form without offering resistance to each other, On the other hand the company can not make auto regulation in social strategy to benefit itself. We think that CSR is present in the firm strategic planning and that its main value inside and outside the company is a brand recognition linked to a strong involvement with social strategy and the environment. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://bibliotecadigital.fgv.br/dspace/bitstream/handle/10438/11029/Disserta%EF%BF%BD%EF%BF%BDo%20Jacqueline%20Lopes%20Pereira.pdf;jsessionid=9C3DC93B8E09008970D1C9655409A580?sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
