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Search engine optimization: What is it and why should we care?
| Content Provider | Semantic Scholar |
|---|---|
| Author | Cushman, Mary |
| Copyright Year | 2018 |
| Abstract | Although I had previous experience in editorial positions, as an editorinchief for the first time, and for a new journal, I have had a steep learning curve in the past 18 months. All editors want the science published in their journal to be disseminated as widely as possible in order to stimulate new discoveries and to provide essential new knowledge to readers. Therefore, one of my important jobs is promotion of new scientific discoveries published in Research and Practice in Thrombosis and Haemostasis (RPTH), so that our authors have maximal exposure for their work. As outlined in our vision for RPTH,1,2 as an openaccess journal published only online, we aim for unrestricted access to highquality thrombosis and hemostasis research. The advantage of open access publishing is that anyone can read your work; there are no barriers. However, your potential readers have to be able to find your work to read it! To this end, for the use of our authors we provide information about search engine optimization (SEO) from our publisher Wiley on our website, and I am extracting that information here.3 This information provides strategies to increase the discoverability of your work. It’s worth a few moments of your time to review it. Most scientists do not think of themselves as marketers, but marketing your science is important. This will improve your reach and your reputation in the field. SEO is a wellknown concept in the marketing world to improve search rankings of web content. In scientific publishing, SEO involves constructing your manuscript so that users are guided to it online because it is easily found by search engines. In other words, SEO allows your manuscript to be listed higher on the list of results from search engines. Being higher on the list means that more readers will find your work. SEO is accomplished through use of keywords, bestpractice website design, and the very nature of our openaccess content. Why is SEO important in science? Just like most commercial websites online, more than half of visitor traffic to Wiley’s Online Library comes via search engines like Google.3 Will your work be found by these engines? Wiley works on our behalf to enhance this, but authors have a role to play as well. Essentially, SEO is all about marketing your science so that it can be found, read, and cited. As shown in the Table, Wiley suggests five tips for authors to increase the discoverability of their articles.3 You might recognize some of these as items that you are confronted with when following those “tedious author instructions” of some journals, and perhaps you never knew why they were rules (eg, requirement of a short title). Yes, there is a reason for these rules! To benefit from these tips, start by identifying 23 keywords related to your article. A keyword can be one word or a phrase. You want to use keywords that are well known in the field (like “anticoagulation” or “venous thromboembolism”). |
| Starting Page | 180 |
| Ending Page | 181 |
| Page Count | 2 |
| File Format | PDF HTM / HTML |
| DOI | 10.1002/rth2.12098 |
| PubMed reference number | 30046718 |
| Journal | Medline |
| Volume Number | 2 |
| Alternate Webpage(s) | https://ftp.ncbi.nlm.nih.gov/pub/pmc/oa_pdf/cf/0c/RTH2-2-180.PMC6055554.pdf |
| Alternate Webpage(s) | https://doi.org/10.1002/rth2.12098 |
| Journal | Research and practice in thrombosis and haemostasis |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
