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Determinants of foreign entry strategies adopted by Kenyan firms in selecting and entering international markets
| Content Provider | Semantic Scholar |
|---|---|
| Author | Waichari, Peter M. |
| Copyright Year | 2010 |
| Abstract | The objectives of the study were to determine the determinants of the foreign market entry strategies and their significance on the optimal choices of foreign markets entry modes selected by Kenyan firms entering in to the international markets, determine the different entry strategies adopted by the Kenyan firms in venturing in to foreign markets and the reasons for these strategies, and to determine the challenges faced by the Kenyan firms in selecting and entering the foreign markets. The research design was a descriptive survey and the population of interest was Kenyan firms listed at the NSE and have ventured in to the foreign markets. The sample consisted of 22 respondents. Both primary and secondary data was used in this study. Secondary data was collected through reviews of documents while primary data was collected using a semi structured questionnaire. The questionnaire contained both closed and open ended questions. Descriptive statistics was used in data analysis to determine the factors affecting choices of foreign entry strategies and their significance. The findings of the study indicates that the determinants of Kenyan firms in selecting and entering in to the international markets is a function of various parameters, some of which are in the foreign business environment, others in firm characteristics specific factors and motives for foreign markets, and in the very context in which the decision is made. On the foreign business environment, the study has shown that the legal framework for trade, political factors such as political risk and host country stability, prospects for economic growth and political economic policies were considered to have significant effects on the entry strategies into the foreign markets. The firm’s characteristics specific factors |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://erepository.uonbi.ac.ke/bitstream/handle/11295/6015/Waichari,%20Peter%20M_Determinants%20of%20foreign%20entry%20strategies%20adopted%20by%20kenyan%20firms%20in%20selecting%20and%20entering%20international%20markets.pdf?isAllowed=y&sequence=1 |
| Alternate Webpage(s) | http://erepository.uonbi.ac.ke/bitstream/handle/11295/21111/Waichari%20_Determinants%20Of%20Foreign%20Entry%20Strategies%20Adopted%20By%20Kenyan%20Firms%20In%20Selecting%20And%20Entering%20International%20Markets.pdf?isAllowed=y&sequence=3 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
