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Trends of Taking into Account of International Factors in Marketing Adaptational Strategies of Regional Centres
| Content Provider | Semantic Scholar |
|---|---|
| Author | Olupot, Charles Kituyi, Geoffrey Mayoka Noguera, Jose |
| Copyright Year | 2014 |
| Abstract | The article investigates the impact of international factors to formation of marketing adaptation strategies of regional centres development; regards influence of “regional revolution” to strategic trends of cities of Chernivtsi and Suceava; forms a list of factors that can either open additional opportunities for a city or, on the contrary, become potential bearers of threats for implementation of sustainable development strategy; attention is paid to threats and advantages for regional economy of activation processes of activity of global trade networks; examples of cooperation in geo-space direction are given; the role of regional marketing technologies is determined in provision of complex long-term cross-border effect of cooperation of Chernivtsi and Suceava as regional centres of Bukovyna. |
| Starting Page | 5 |
| Ending Page | 5 |
| Page Count | 1 |
| File Format | PDF HTM / HTML |
| Volume Number | 3 |
| Alternate Webpage(s) | http://ecoforumjournal.ro/index.php/eco/article/download/53/53 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |