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Investigation into Factors that Cause Consumers to Buy Counterfeit Mobile Phones-A Case Study of the Lusaka ’ s Central Business District ( Conference ID : CFP / 431 / 2017 )
| Content Provider | Semantic Scholar |
|---|---|
| Author | Chileshe, Brian Bwalya |
| Copyright Year | 2017 |
| Abstract | Counterfeit and substandard products circulating alongside genuine quality ones are a serious global, social and economic problem. The World Intellectual Property Organization (WIPO) has estimated the world value of counterfeit goods to be growing from US $5.5 billion in 1982 to US $ 750 billion in 2007.Counterfeit mobile phones not only fail to perform many functions and consumers are at a loss. The impact of counterfeit and substandard goods has not only been felt from the economic, social and government, but also manufacturers and traders in the business community and private sector; and more so by the general public, particularly the end users and/or consumers. This research took an exploratory approach to deduce causes of purchase of counterfeit mobile phones and look into effects and knowledge levels of effects by consumers. The study adopted a systematic review of published literature and previous studies as an approach to establish the previous status of customers’awareness on the sale and use of counterfeit mobile phones. In the research, the qualitative and quantitative research paradigm with focus document review will also be adopted.The study instrument were twoself-administered questionnaires, onefor the consumer and one for Trader, with both open and close ended questions in the two questionnaires. It being a case study, the population was Lusaka’s Central Business District, with Random sampling was used in the selection of consumers for the consumer questionnaire while convenience sampling was used for the traders using the traders’ questionnaire. An unstructured interview schedule was used for other key stake holders including Zambia Bureau of Standards, Zambia Police, Mobile Phone Service Providers, Zambia Revenue Authority, Competition and Consumer Protection Commission, Zambia Revenue Authority and Zambia Information Communications Technology Authority. SPSS was used in order to analyse the collected data. It was found that as much as 87.5 % of the traders said they source from general dealers rather than manufacturers of certified dealers, with 75% of the traders indicating that they are concerned with the originality of the mobile phones, but 92.5% indicating that there is more demand for counterfeits. 41.7% of consumers buy mobile phones from uncertified market mobile phone dealer, with only 53.3% said they bother to check originality, but43.3% consumers said they have bought a counterfeit phone unknowingly. The study showed that the general dealers make the phones available and that the market is demand lead. While the government may put in place measures, high unemployment levels make traders engage in counterfeit mobile phones while the economic conditions and the demand of consumers facilitates the sale. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.multiresearch.net/cms/publications/CFP4312017.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
