NDLI: A Importância do Marketing Digital na Divulgação do Calendário de Eventos do Município de Santa Vitória Do Palmar/RS sob a Ótica da Comunidade

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A Importância do Marketing Digital na Divulgação do Calendário de Eventos do Município de Santa Vitória Do Palmar/RS sob a Ótica da Comunidade

Content Provider	Semantic Scholar
Author	Boaria, Francieli Souza, Lidiane Caldeira De
Copyright Year	2017
Abstract	TThe calendar of events is a tool widely used by public and private institutions in order to promote events. With the development of technology, its online form has contributed immeasurably to the expansion and reach of the target audience, since communication through the internet causes the news to be disseminated in real time, especially from the use of social media. In this sense, the focus of this study is to verify the importance and real need of an online event calendar for the community of the municipality of Santa Vitoria do Palmar / RS, located in the extreme south of the country. The research carried out is of an exploratory type with a descriptive character, its approach is quanti-qualitative, and the data collection was performed through a semi-structured questionnaire. As a result, it was found that an online event calendar would be very beneficial to the community, which is often unaware of the prominent occurrence of an event, as well as to find information about the annual programming in a more agile and reliable way. The inefficiency of the means of communication in certain places of the municipality was also verified, thus requiring information on the calendar of events to be also disseminated in printed form.
Starting Page	513
Ending Page	531
Page Count	19
File Format	PDF HTM / HTML
DOI	10.11606/issn.1984-4867.v28i3p513-531
Volume Number	28
Alternate Webpage(s)	http://www.revistas.usp.br/rta/article/download/127528/138697
Alternate Webpage(s)	https://doi.org/10.11606/issn.1984-4867.v28i3p513-531
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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