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Firm Level Strategy , Organization Culture and Performance of Food and Beverage Manufacturing Firms in Kenya
| Content Provider | Semantic Scholar |
|---|---|
| Author | Awino, Zachary B. Muteshi, Dominic C. Kitiabi, Reginah K. Pokhariyal, G. P. |
| Copyright Year | 2018 |
| Abstract | The study tested the impact of organization culture on the on the relationship between firm-level strategy and performance of food and beverage manufacturing firms in Kenya. The opinion of the CEO/MDs from 125 firms in this sector was sought by application of a structured questionnaire; the collected data was analysed using hierarchical regression analysis. The paper stated hypothesis that organizational culture has a significant effect on the relationship between firm-level strategy and performance. The results supported the hypothesis. Therefore, firm development of strong organization culture to support firm-level strategy for higher performance is paramount. These findings will contribute to government policy formulation for sector’s expansion and competitiveness and management drives in building a positive organization culture to support firm-level strategy for improved performance. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.ccsenet.org/journal/index.php/ijbm/article/download/70413/42208 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |