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"What Is Creepy? Towards Understanding That Eerie Feeling When It Seems the Internet ""Knows"" You"
| Content Provider | Semantic Scholar |
|---|---|
| Author | Stevens, Arlonda Marie |
| Copyright Year | 2014 |
| Abstract | With the proliferation of Big Data available, marketers, data brokers, data aggregators and online advertisers, are able to collect personal information and track behavior about consumers and deliver personalized communication that they believe is the right message, to the right person at the right time. Not all consumers view the practice of behavioral or retargeting marketing as clever or coincidental, but creepy. This qualitative methods research moves beyond the theoretical to the experiential and focus on how people experience personalized communication or ads when they perceive it to be creepy. What is creepy? Creepy is word that has been socially constructed to ascribe meaning to the reality that new knowledge has been created when personal information has been collected and used in manner that is unknown and unexpected. In order to make sense of creepy, the amorphous “they” which is believe to be in control is anthropomorphized and social imaginaries as well as other symbols are used to make sense... |
| Starting Page | 13940 |
| Ending Page | 13940 |
| Page Count | 1 |
| File Format | PDF HTM / HTML |
| DOI | 10.5465/ambpp.2014.13940abstract |
| Volume Number | 2014 |
| Alternate Webpage(s) | https://iapp.org/media/presentations/14Academy/A.CSA14_Understaning_Creepy_PPT1.pdf |
| Alternate Webpage(s) | https://doi.org/10.5465/ambpp.2014.13940abstract |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
