NDLI: Factors Influencing Competitive Advantage by East African Breweries Ltd within Beer Manufacturing Sector in Kenya

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Factors Influencing Competitive Advantage by East African Breweries Ltd within Beer Manufacturing Sector in Kenya

Content Provider	Semantic Scholar
Author	Mukonyo, Zipporah
Copyright Year	2013
Abstract	..................................................................................................................v ABBREVIATIONS .................................................................................................... viii CHAPTER ONE: INTRODUCTION ...........................................................................1 1.1 Background of the study ............................................................................................1 1.1.1 Concept of competitive advantage .......................................................................2 1.1.2 Beer manufacturing sector in Kenya ....................................................................3 1.1.3 East African Breweries Limited (EABL) .............................................................5 1.2 Research problem ......................................................................................................6 1.3 Research objective .....................................................................................................8 1.4 Value of the study ......................................................................................................8 CHAPTER TWO: LITERATURE REVIEW ............................................................ 10 2.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://erepository.uonbi.ac.ke/bitstream/handle/11295/60290/factors%20influencing%20competitive%20advantage%20by%20east%20african%20breweries%20ltd%20within%20beer%20manufacturing%20sector%20in%20kenya.pdf?sequence=3
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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