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Walking the Walk Vs Talking the Talk: An Evaluation of Social Responsibility Strategies and Firm Performance
| Content Provider | Semantic Scholar |
|---|---|
| Author | Dhanorkar, Suvrat Devaraj, Sarv |
| Copyright Year | 2012 |
| Abstract | ----------------------------------------------------------------------------------------------------------Today, companies face intense pressure from stakeholders to be more socially responsible. Firms could choose to respond to these pressures in two ways – either ‘communicating’ their goals and beliefs or by implementing ‘actions’ within the organization to promote social responsibility. In this study, we specifically compare corporate responses to labor and environmental issues. We find that corporate ‘communication’ impacts market valuation while ‘actions’ impact operational performance. However, the payoffs for responses related to labor and environmental practices are significantly different. We develop theoretical rationale based on decoupled communication, issue salience and conformity-based actions and articulate how they play a significant role in determining the outcome of socially responsible practices. ------------------------------------------------------------------------------------------------------------------------------ |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://pomsmeetings.org/confproceedings/025/fullpapers/fullpaper_files/025-1152.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
