Design cognition differences when using unstructured, partially structured, and structured concept generation creativity techniques

Content Provider	Semantic Scholar
Author	Gero, John S. Jiang, Hao Williams, C. B.
Copyright Year	2013
Abstract	This paper presents an experimental study of measuring and comparing design cognition while using different concept generation creativity techniques in a collaborative engineering design setting. Eleven design teams were given the same three design tasks, respectively, using an unstructured concept generation technique (brainstorming), a partially structured technique (morphological analysis), and a structured technique (TRIZ). A protocol analysis was carried out using the function–behavior–structure ontologically based coding scheme. This study showed that the students' design cognition was affected by the degree of structuredness of the concept generation creativity techniques they applied in their designing. The more structured a concept generation creativity technique is, the more likely that designers using this technique tend to focus more on problem-related aspects of designing, i.e., design goals and requirements. Results also indicate that the influence of the structuredness of concept generation...
Starting Page	196
Ending Page	214
Page Count	19
File Format	PDF HTM / HTML
DOI	10.1080/21650349.2013.801760
Alternate Webpage(s)	http://mason.gmu.edu/~jgero/publications/Progress/13GeroJiangWilliamsIJCDCI.pdf
Alternate Webpage(s)	https://doi.org/10.1080/21650349.2013.801760
Volume Number	1
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article