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Value in Business Markets: What do We Know? Where are We Going?
| Content Provider | Semantic Scholar |
|---|---|
| Author | Lindgreen, Adam Wynstra, Finn |
| Copyright Year | 2005 |
| Abstract | This article presents a review of the existing literature on value in business markets, from the perspective of both business marketing and purchasing and supply management, in three steps. First, some of the early research strands on value are examined including value analysis and engineering, the augmented product concept, consumer values, and economic value of customers. Then this seminal research and more recent research are categorized according to two distinct levels of analysis: the value of goods and services versus the value of buyer–supplier relationships, and different understandings of the role of business marketing and purchasing and supply are discussed. Lastly, a number of future research avenues, which can be organized around the value of products/relationships on the one hand and value analysis/creation/delivery on the other, are considered. |
| Starting Page | 732 |
| Ending Page | 748 |
| Page Count | 17 |
| File Format | PDF HTM / HTML |
| DOI | 10.1016/j.indmarman.2005.01.001 |
| Volume Number | 34 |
| Alternate Webpage(s) | http://orca-mwe.cf.ac.uk/42740/1/Article%2061.pdf |
| Alternate Webpage(s) | http://igup.urfu.ru/docs/Bank%20English_Transleted%20Articles/English/Business%20Valuation/Value%20in%20business%20markets.pdf |
| Alternate Webpage(s) | http://isiarticles.com/bundles/Article/pre/pdf/21165.pdf |
| Alternate Webpage(s) | https://doi.org/10.1016/j.indmarman.2005.01.001 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
