NDLI: Consumer Factors Affecting Adoption of Internet Banking Services: An Empirical Investigation in Taiwan

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Consumer Factors Affecting Adoption of Internet Banking Services: An Empirical Investigation in Taiwan

Content Provider	Semantic Scholar
Author	Jih, Wen-Jang Kenny Wong, Shu-Yeng Chang, Tsung-Bin
Copyright Year	2007
Abstract	Banking is often regarded as an information-intensive industry. From the information process point of view, banking services primarily involve creation, processing, storage, and distribution of financial information. Although most of these services can be conveniently handled via Internet-based information technologies, adoption of Internet banking has been less than optimal. Existing research has revealed that this convenience may be offset, to varying degrees, by customer-perceived risk associated with transacting in the wide-open cyberworld. A key challenge for online bankers is to maintain a secure information infraCYBERTECH PUBLISHING This paper appears in the publication, E-Business Innovation and Process Management edited by I. Lee © 2007, IGI Global 701 E. Chocolate Avenue, Suite 200, Hershey PA 17033-1240, USA Tel: 717/533-8845; Fax 717/533-8661; URL-http://www.igi-pub.com ITB13991
Starting Page	113
Ending Page	134
Page Count	22
File Format	PDF HTM / HTML
DOI	10.4018/978-1-59904-277-0.ch006
Alternate Webpage(s)	http://www.igi-global.com/viewtitlesample.aspx?id=8678&ptid=287&t=consumer+factors+affecting+adoption+of+internet+banking+services:+an+empirical+investigation+in+taiwan
Alternate Webpage(s)	https://www.igi-global.com/viewtitlesample.aspx?id=8678&ptid=287&t=consumer+factors+affecting+adoption+of+internet+banking+services:+an+empirical+investigation+in+taiwan
Alternate Webpage(s)	https://doi.org/10.4018/978-1-59904-277-0.ch006
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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