Loading...
Please wait, while we are loading the content...
Similar Documents
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
| Content Provider | Semantic Scholar |
|---|---|
| Author | Proulx, Mike Shepatin, Stacey |
| Copyright Year | 2012 |
| Abstract | Preface ix Acknowledgments xi About the Authors xv Introduction 1 1 The Backchannel: Bringing the Social Conversation to the Forefront 7 2 Social TV Guides: Curating Social Media for Content Discovery 33 3 TV Check-In Services: Creating Vertical Social Networks around Television 57 4 The Second Screen: Enhancing TV with Synched Content Experiences 81 5 Social TV Ratings: Adding a New Dimension to Television Audience Measurement 109 6 Bridge Content: Driving Engagement In-Between Episode Airings 133 7 Audience Addressability: Using Online and Direct Mail Targeting Practices on TV 157 8 TV Everywhere: Watching TV Content Whenever and Wherever 177 9 Connected TVs: Blending Online Content with Television Content 203 10 Conclusion (for Now): Connecting the Dots 227 11 To Be Continued ...: Filling in the Gaps 241 Notes 245 Index 259 |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://biousidom.firebaseapp.com/aa759/social-tv-how-marketers-can-reach-and-engage-audiences-by-connecting-television-to-the-web-social-media-and-mobile-by-mike-proulx-stacey-shepatin-b00734u1p0.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
