NDLI: Relación entre las variables ambientales y los estados afectivos desde la perspectiva del marketing sensorial

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Relación entre las variables ambientales y los estados afectivos desde la perspectiva del marketing sensorial

Content Provider	Semantic Scholar
Author	Beltrán, Milena Martínez, Deisy Andrea Huaca
Copyright Year	2017
Abstract	A special interest for sensory marketing especially in the retail is to describe the relationships between environmental factors and affective states of consumers. Then a correlational descriptive research applied to a survey of 384 adult women who were in an establishment of aesthetic beauty. The results show us the relationship between affective states and environmental through a factorial analysis and correlation variables. The results 1Maestrante en Gerencia Estrategica de Mercadeo de la Institucion Universitaria Politecnico Grancolombiano. Profesional en Mercadeo, Universidad cooperativa de Colombia. Correo: milena.vanegas.marketing@gmail.com 2Maestrante en Gerencia Estrategica de Mercadeo de la Institucion Universitaria Politecnico Grancolombiano. Ingeniera Industrial. Correo: ing.deisyhuaca@gmail.com 3Asesor. Profesor de la Maestria en Gerencia Estrategica de Mercadeo de la Institucion Universitaria Politecnico Grancolombiano. 4Asesor. Profesor de la Maestria en Gerencia Estrategica de Mercadeo de la Institucion Universitaria Politecnico Grancolombiano. holding information about the role of temperature and decor as relevant environmental attributes, like affective states entertainment, placidity and tranquility.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://repository.poligran.edu.co/bitstream/handle/10823/747/Modelo.....%20sistema%20de%20computacion%20en%20la%20nube.pdf;jsessionid=EDF43022C00FEE5658B52389BE9CB5C9?sequence=1
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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